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NASCAR DEMOGRAPHICS
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NASCAR - The Leader in Sponsor Loyalty
% indicating it is important to know league's corporate partners are
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NASCAR Ranks #1 Overall in Trial
% willing to try (league) sponsors' products
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NASCAR Fans Recall More Sponsor Brands
Average Number of "Brand/Category" Responses
Segmented by fan type (un-aided)
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NASCAR Fans Feel Good About Sponsors
% "Feel Good" About Companies Sponsoring NASCAR
NASCAR Fans 2004-2009
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NASCAR Fans Lead In Loyalty to Sponsors
• Recent research continues to highlight the loyalty to sponsors NASCAR fans have compared to fans of other sport leagues
• NASCAR fans across all demographics are more likely to indicate "knowing sponsors are important". Up to 10x greater than other sports
• NASCAR has a higher percentage of its total base (avid and casual) willing to try sponsors' products and services
• NASCAR fans recall more brands compared to fans of other leagues - more than 2x the brands mentioned in un-aided recall. Casual NASCAR fans recall more brands than avid NFL and MLB fans.
• The percentage of NASCAR fans "feeling good" about sponsors in NASCAR continues ti increase in recent years.
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